What Is an Agentic CMO? The Definition and Framework
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype — the Agentic CMO.
Tag: marketing-leadership
Launching 'The Agentic CMO': Why Marketing Leaders Need to Evolve
Why I wrote The Agentic CMO — and why the marketing leadership model needs a fundamental rethink for the age of AI agents.
The Ethics of Data Management in the Age of AI
AI amplifies both the power and the peril of data. Ethical data management isn't just compliance — it's a competitive advantage.
How to Deal with Marketing Budget Cuts and Still Get Growth
Budget cuts don't have to mean growth cuts. A practical framework for doing more with less — without burning out your team.