The CMO's Guide to AI Implementation: 4 Key Pillars
A practical framework for implementing AI across marketing — grounded in what actually works, not vendor promises.
agentic-ai
From Marketing Automation to Marketing Autonomy: The 2026 Shift
Everyone's automating. Few are building for autonomy. The difference matters — and it's not about technology.
What Is an Agentic CMO? The Definition and Framework
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype — the Agentic CMO.
Launching 'The Agentic CMO': Why Marketing Leaders Need to Evolve
Why I wrote The Agentic CMO — and why the marketing leadership model needs a fundamental rethink for the age of AI agents.
Prompt Engineering: Why It Matters and How To Do It Right
The ability to communicate effectively with AI systems is becoming a core marketing competency. Here's what prompt engineering actually means for marketing leaders.