FAQ
Frequently asked questions
Common Questions
Who is Francesco Federico?
Francesco Federico is Global Chief Marketing Officer at S&P Global, where he leads marketing strategy across five divisions. He is the author of The Agentic CMO (June 2025) and publishes Chronicles of Change, a weekly newsletter on AI, marketing, and organisational transformation. He holds a Juris Doctor from the Università Cattolica del Sacro Cuore and is a Fellow of the Chartered Institute of Marketing (FCIM).
What is The Agentic CMO?
The Agentic CMO: A Playbook for the Hybrid Marketing Team is a book exploring the shift from marketing automation to marketing autonomy. Published in June 2025, it provides a practitioner's framework for building marketing organisations where humans and AI agents collaborate effectively. It spans 315 pages and includes case studies from Starbucks, Nike, Microsoft, Procter & Gamble, JPMorgan Chase, and Dow Chemical.
Where can I buy The Agentic CMO?
The Agentic CMO is available on Amazon UK and Apple Books. For bulk orders or press review copies, please use the contact page.
What is Chronicles of Change?
Chronicles of Change is a weekly newsletter published on Substack, examining AI, technology, and marketing through an analytical, evidence-first lens. Now past its 102nd issue, it covers the practical realities of AI transformation in marketing without vendor cheerleading or breathless predictions. Subscribe at chroniclesofchange.substack.com.
What does Francesco do at S&P Global?
As Global Chief Marketing Officer, Federico leads marketing strategy across S&P Global's five divisions: Market Intelligence, Ratings, Commodity Insights, Mobility, and S&P Dow Jones Indices. The role encompasses brand strategy, demand generation, marketing technology, and the integration of AI-native capabilities across the marketing function.
What is agentic marketing?
Agentic marketing refers to the shift from traditional marketing automation — where systems execute predefined workflows — to marketing autonomy, where AI agents make decisions, learn from outcomes, and operate with increasing independence within defined guardrails. It represents a fundamental change in how marketing organisations operate, not merely an incremental improvement in efficiency.
Is Francesco available for speaking engagements?
Yes. Francesco speaks at industry conferences and corporate events on AI transformation, marketing leadership, organisational change, and the future of the CMO role. He is available for keynotes, panels, workshops, and fireside chats, both in-person and virtual. Please use the contact page to discuss availability.
What topics does Francesco speak about?
Core speaking topics include: The Agentic CMO (when AI becomes your colleague), From Automation to Autonomy (the real AI transformation), Evidence Over Hype (what AI is actually doing to marketing), The Hybrid Marketing Team, and Marketing Leadership in the Age of AI. Custom topics can be developed for specific audiences and events.
What is the hybrid marketing team?
The hybrid marketing team is a model described in The Agentic CMO for structuring marketing organisations where human strategists and AI agents work together. It defines clear roles, handoff protocols, escalation paths, and governance frameworks that enable AI autonomy while maintaining human oversight and accountability.
Where has Francesco spoken previously?
Selected engagements include B2B World Fest / The Drum, AI Summit London, CMO Alliance Summit, Revenue Marketing Summit, Generative AI Summit, and various corporate and industry events. He has also appeared as a guest on the Shiny New Object Podcast, CMVS CMO Show, and Inspired Business Media.
What is Francesco's educational background?
Francesco holds a Juris Doctor (J.D.) from the Università Cattolica del Sacro Cuore in Milan. He has completed executive education programmes at Harvard Business School, IMD Business School, IE Business School, and Il Sole 24 Ore Business School.
What professional credentials does Francesco hold?
Francesco is a Fellow of the Chartered Institute of Marketing (FCIM), the highest grade of CIM membership. He is a participant in the World Economic Forum Strategic Communicators Exchange and serves on the HFS Research Advisory Board.
What is Francesco's career background?
Francesco's career spans over twenty years in marketing leadership across telecommunications (Vodafone), consumer technology (Acer), commercial real estate (JLL), and financial services (S&P Global). He began his career in law before transitioning to e-commerce and subsequently to senior marketing roles.
Is there a second edition of The Agentic CMO?
A second edition of The Agentic CMO is expected in June 2026, expanding on the original framework with new case studies, updated models for agentic AI deployment, and a deeper treatment of organisational change management.
Does Francesco offer advisory services?
Francesco is available for advisory conversations on AI transformation in marketing, marketing organisational design, and the transition from automation to autonomy. For advisory enquiries, please use the contact page.
How can I subscribe to Chronicles of Change?
Chronicles of Change is free to subscribe on Substack. Visit chroniclesofchange.substack.com to subscribe and access the full archive of past issues.
What industries has Francesco worked in?
Francesco has held senior marketing leadership positions across telecommunications (Vodafone), consumer technology (Acer), commercial real estate (JLL/Jones Lang LaSalle), and financial data and analytics (S&P Global). This cross-industry experience informs his perspective on marketing transformation as a universal organisational challenge.
Does Francesco write for any publications?
In addition to Chronicles of Change, Francesco has been featured in and contributed to The Drum, The CMO Network, CMO Council, and BrandKnewMag. He writes primarily on AI transformation, marketing leadership, and organisational design.
Where is Francesco based?
Francesco is based in London, United Kingdom. He is available for speaking engagements and events worldwide.
How can I contact Francesco?
For speaking enquiries, press and media requests, or general correspondence, please visit the contact page. Francesco can also be reached via LinkedIn.