Building an AI-First Marketing Function: Lessons from Global Financial Services
What financial services teaches us about building AI-native marketing — risk management, governance, and the courage to transform.
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Essays on AI, marketing, and what actually changes.
Long-form thinking on artificial intelligence, marketing leadership, and organisational transformation. For weekly analysis, subscribe to Chronicles of Change.
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View all posts »The CMO's Guide to AI Implementation: 4 Key Pillars
A practical framework for implementing AI across marketing — grounded in what actually works, not vendor promises.
From Marketing Automation to Marketing Autonomy: The 2026 Shift
Everyone's automating. Few are building for autonomy. The difference matters — and it's not about technology.
The Hybrid Marketing Team: How Human and AI Agents Work Together
The future of marketing isn't human or AI — it's both. Here's how to build a hybrid team that actually works.
What Is an Agentic CMO? The Definition and Framework
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype — the Agentic CMO.
Launching 'The Agentic CMO': Why Marketing Leaders Need to Evolve
Why I wrote The Agentic CMO — and why the marketing leadership model needs a fundamental rethink for the age of AI agents.
The Impact of Conversational Search on SEO and SEM
Search is being reinvented by AI. The shift from keywords to conversations has profound implications for how brands are discovered.
Prompt Engineering: Why It Matters and How To Do It Right
The ability to communicate effectively with AI systems is becoming a core marketing competency. Here's what prompt engineering actually means for marketing leaders.
The Ethics of Data Management in the Age of AI
AI amplifies both the power and the peril of data. Ethical data management isn't just compliance — it's a competitive advantage.
How to Deal with Marketing Budget Cuts and Still Get Growth
Budget cuts don't have to mean growth cuts. A practical framework for doing more with less — without burning out your team.
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