What Is an Agentic CMO? The Definition and Framework
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype — the Agentic CMO.
Tag: ai-marketing
Launching 'The Agentic CMO': Why Marketing Leaders Need to Evolve
Why I wrote The Agentic CMO — and why the marketing leadership model needs a fundamental rethink for the age of AI agents.
The Impact of Conversational Search on SEO and SEM
Search is being reinvented by AI. The shift from keywords to conversations has profound implications for how brands are discovered.
Prompt Engineering: Why It Matters and How To Do It Right
The ability to communicate effectively with AI systems is becoming a core marketing competency. Here's what prompt engineering actually means for marketing leaders.