The Hybrid Marketing Team: How Human and AI Agents Work Together
The future of marketing isn't human or AI — it's both. Here's how to build a hybrid team that actually works.
The future of marketing isn't human or AI — it's both. Here's how to build a hybrid team that actually works.
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype — the Agentic CMO.
Why I wrote The Agentic CMO — and why the marketing leadership model needs a fundamental rethink for the age of AI agents.