The Hybrid Marketing Team: How Human and AI Agents Work Together
The future of marketing isn't human or AI — it's both. Here's how to build a hybrid team that actually works.
Tag: agentic-cmo
What Is an Agentic CMO? The Definition and Framework
The marketing function is undergoing its most profound transformation since the advent of digital. At the centre of this shift is a new archetype — the Agentic CMO.
Launching 'The Agentic CMO': Why Marketing Leaders Need to Evolve
Why I wrote The Agentic CMO — and why the marketing leadership model needs a fundamental rethink for the age of AI agents.